Brita’s new line of Premium Purified Water packaging was the recent topic of a Packaging World article written by Ann Marie Mohan, “Co-packer Deploys Packaging Innovations for Brita Premium Purified Water.” Brita, along with co-packer B Water & Beverages, worked together to create recyclable and sustainable packaging for the new line which included an aluminum bottles and fully recyclable carriers.

Brita’s new line of Premium Purified Water bottles are lightweight and recyclable, a testament to the brand’s commitment to sustainability. Working with co-packer B Water & Beverage for the packaging production, Brita decided on a Fishbone recyclable paperboard carrier for its multipacks that use less than half the material of a paperboard carton. When the production line needed an OEM to apply the carriers to the bottles at high production speeds, they called ProMach product brand Serpa, a leader in cartoners, sleevers, and case and tray packers. “The big differentiator with Serpa from a lot of the other folks we potentially could have looked at is that they’re a true engineering company; that’s the way they go at it,” said Wes Carter, President of Atlantic Packaging, the supplier of the Fishbone carrier. The result was a continuous-motion automatic applicator with speed capabilities of 600 cans/minute. The team also called on ProMach product brand Zalkin, for their industry-leading capping technology for the aluminum bottles.

Read more about the solutions Serpa and Zalkin engineered for this innovative packaging line, as well as the many other suppliers who made this packaging line a success in the Packaging World Article here.

Learn more about Serpa’s cartoning solutions and see a video of the cartoner in action on the Serpa website here.